In the past, advertising was easy. Merchants would yell in the streets about their fruit. People would post up signs around the town advertising their service. Competition was minimal, and technology was nonexistent. There was no such thing as mass communication. People had limited means of getting the attention of their customers. However, in today’s society, there are numerous ways to get a message to the consumer. Advertisers today are having more and more difficulty getting their voice heard through all of the noise.
Previously there has not been as much competition in the advertising business as there is today. There were ads on television simply stating what the product was and why you should purchase it. There were only a few different brands in each product category. People were not forced to pick and choose as much as they are in today’s society. Advertising was more of a means of simply getting the word about your brand out there as opposed to persuading the customer away from a competing brand.
In today’s fast-paced society advertisers are forced to do just that. The object has shifted from stating to persuading, and as thousands of ads are being thrown at consumers everyday, it is crucial for advertisers to find a way to make their ad stand out above the rest. A person is exposed to over 3,000 advertisements a day. As you can imagine, each person remembers very few if any. New strategies are needed to create the ad that they will remember.
A few strategies have been implemented in the past and they have paved the way for future advertisers. However, these strategies are slowly becoming outdated and there is a constant need for new and innovative ideas in the advertising business.
How can people break through the clutter? How can we make the consumer not only see but remember our commercial? And even better, how can we get the consumer, after seeing the advertisement, to purchase the product?
These are just a few questions that advertisers today are being faced with.
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2 comments:
I think this blogs does a good job of showing the "behind the scenes" view of advertisement. As a consumer, I dont see all the work that goes behind trying to get people to buy a product. All i see is the 30 second commercial that mysteriously makes me want to go buy some random product that I probably dont need. Do you think that advertising is going to continue to become more and more difficult, and if so, does that discourage you at all?
It is hard to believe that the average person see 3,000 advertisments a day. I know I do see several though. Most of them I don't remember, until they keep repeating them over and over again. Or if I see something I want or like.
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